Invest In People, Not Companies

Discover people who succeed and profit from their achievements

Human capital economy

Capitalize yourself

Human capital is an economic value quantification of a person’s background and track record.

Identity Fund is a human capitalization platform. We help founders to capitalize themselves by issuing personal shares, building traction and connecting with angel investors.

For Investors

Identity-centric investment model

95% of startups fail because the business owners has committed one or more of the following fatal errors. Experience in founding of startup play the key role of future success.

With Identity-centric model you can invest in founders' human capital behind any startup name.

For founders and entrepreneurs

Raise of human capital

Focus on your mission. Build your traction. Deliver results. Earn reputation. Become an object of investments yourself.

Fundraise your human capital on any stage, behind any company name and equity loss.

The one platform for human capital backed shares issue, traction and exchange

“Ultimately, there's one investment that supersedes all others: Invest in yourself” – Warren Buffett

How it works

Human Capital backed assets (HCBA)

Product dashboard


Find the most promising entrepreneurs, innovators, and influencers to invest in.


Use crowdtraction to validate the agreement made by the issuer. Crowdtraction is a voting process of HCBA shareholders where negative vote is the investment reclaim.

Increase profit

Increase your ROI up to 30% from issuers obligations and HCBA market growth.

Human capital opportunity

Market evaluation

Median founder’s equity of publicly traded tech companies is 15%*

Average founder’s equity of publicly traded tech companies is 21%*

— Combined market cap of Nasdaq-listed companies is roughly USD 7.5 trillions

Potential market size of investing in founders is USD 1.125 - 1.575TT as of early 2019